Being based in Bury, Manchester it’s great to have a number of local customers to compliment our national ones. Especially when you get to rebrand you’re own HR company. This project was total brand do-over, for People Matters HR, the northwest’s best outsourced HR business.
People Matters HR had been operating with a rather dated brand identity for nearly 8 years. They provide a superb service that is backed by a second-to-none employment law knowledge and people skills. After several consultancy meetings with their Managing Director, Niel, we concluded that the current brand was undermining their brand value in the sense that it looked a but ‘cheap’.
This was having a damaging effect on any new business leads and organic enquiries via their website – which also suffered from the same problems.
A key part of their previous brand was their ‘tweeples’. Little yellow figures. Part of the brief was to try and hold on to a sense of this. The first stage was to create a logo design.
We presented a number of concepts, but the preferred direction was one that enabled PMHR to monogram or badge everything with a memorable design that worked with the main logotype and on it own for social media.
This was underpinned by a positioning statement, ‘Outsourced HR to suit all shapes and sizes of business’. This statement helped form the bedrock of of the brand style through literature, exhibition graphics, merchandising and their website.
The rebrand was launched in January at a seminar help by PMHR at Bury Football Club to over 30 businesses.
MD Niel said, “Think Design are a highly professional and experienced team who I would recommend with hesitation. They have recently undertaken a full rebranding project for us. They listened to us and gave great advice. We were given several choices which they created from scratch. They worked hard to give us exactly what we wanted and helped guide us the right way. We have now unveiled our new logo, branding, brochures, business cards, electronic and paper letters heads and templates. They designed new promotional banners, signs and even email footers. The new web site is brilliant and is ready to go, Paul and his team left nothing to chance. The project has been a great investment in our business and I would highly recommend Think Design for all your creative needs. Thanks.”