Investing in a new brand identity

I posted last week about the launch of Moscrops Financial Planning’s website. Before we began work on the website design, we helped them navigate the potentially choppy waters of a full redesign of their logo and brand identity. Interestingly the entire project stemmed from the meeting about their website, but it soon became apparent that they really needed to look this first. 

I deliberately didn’t said rebrand. This because it would be factually incorrect. A full rebrand would involve a new brand strategy, looking at their positioning and tone and of course the design.

Moscrops FP have been around for a long time and are very well thought of business. Whilst we did a review of the overall branding we felt that it was more the visual aspect that we needed to look at.

Design agencies can’t ‘make’ a brand. Or design a brand for that matter. Designers design a brand identity that reflects the businesses branding. Or in simple terms, you can’t just design a logo and say ‘that’s our branding’. When you create a logo design, it becomes part of your brand identity, which a business could commission us to do – and create the following items which would help form their brand identity:

• Logo design (the main symbol behind the entire identity and brand)

• Stationery design (letterheads, business cards, compliment slips etc)

• Marketing collateral (flyers, brochures, books, websites, etc)

Basically, all of the items listed above and many many more make up a businesses brand identity and the logo design is the embodiment of the brand wrapped up into one easily identifiable mark, forming the cornerstone of your entire brand identity.

We also developed the tagline, “Live your life” as part of the process.

It was fantastic to work alongside Moscrops’ team on this. Because they understood it as an investment, their engagement was superb, but they generally trusted us to do the work.

The design of the logo is intended to imply a partnership between their clients and themselves. Financial planning is at its best when both parties work together. A carefully selected typeface was added to reflect the monogram and remain friendly. This line art style also allowed us to develop a beautiful set of icons for the website and other collateral.

The final design elements we created for them included many of the items listed above and of course their website – see more here.

Declan, one of the partners said, “From the design of our new corporate image Paul and Think Design began to craft our new Website. It’s design is extremely user friendly and we were involved from the start of the build through to it’s present stage just before launch. We would highly recommend Paul and Think Design.”

Thanks Dec.


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