In-house, out-house, shake it all about
PR, communications and marketing are still relatively new disciplines. Technology is changing quicker than a superhero in a phone box. Competition in any market is fierce.
Once upon a time, design agencies were hired by big companies for big launches and big projects. But now, it’s not just the big boys and girls who get to play. The world has changed and creative design is available to anyone.
When it comes to balancing your balance sheet, you might just be tempted to hire your own in-house designer. But once you factor in benefits and pension, annual leave, sick leave and other overheads, it may prove more expensive in the long run. Add in the IT requirements, the essential software applications and hardware technology, and the training to use them, and the balance will likely start tipping in favour of using an agency.
It ain’t about the money (money, money) though. Agencies are generally richer in experience than in-house specialists: they do it day-in-day-out after all. You’ll want an agency that can boast a diverse portfolios that will benefit your own design – ideas, tried-and-tested methodology or plug-ins and plenty of ideas for inspiration.
And then there’s the added value. Agencies offer a breadth of experience across multiple business sectors – from crafts to construction and archives to artists – which you can’t achieve with even the savviest hire. Unless your agency solely does graphic design you’re benefiting from a team’s-worth of knowledge.
And don’t forget capacity. And flexibility. And capability.
Here at THINK, we’ve worked both sides of the equation – in-house and agency – as employees and as hiring managers. We also support some large companies who have their own in-house designers when they need help, so we know how to make it work. Just because we’re not part of your team, it doesn’t mean we can’t be team players.
That’s what it’s all about.