A creative solution for Showerdrape’s trade catalogue

At Think, we love developing our client relationships, and it’s testimony to us, we think, that many of our clients continually come back for more. So we were delighted to have been asked, one again, by Showerdrape to design their catalogue for 2018. Especially as we love working and supporting local businesses based in Manchester. It’s always great to work with Showerdrape and we have been slowly evolving their brand style over last four years. But we don’t just do the graphic design. We project managed, art directed, provided product photography and print managed the catalogue.

Showerdrape want to be the bathroom accessory supplier of choice to the trade, and they provide quality and choice demanded by customers at the right price. The design needed to reflect this.

Having designed Showerdrape’s trade catalogues in the past, we were briefed to evolve the current style, but retaining the main elements of the branding to keep the catalogue design recognisable to past editions. The main difference was the pagination. Having previously gone for more hero shots, and bigger images, we were tasked with loosing 24 pages from the catalogue, whilst retaining the same level of design. This extra level of content meant we needed to be clever with how we laid the products and information out. We did this by implementing a signposting design feature. A simple design solution that involved using arrows to clearly point the information to specific products. There was also a huge focus on negative space to give each product breathing room, which in turn showed the quality of the products.

I mentioned earlier in the post that we don;t just do the design. We always try and provide a one stop shop for clients – this generally helps the process as well. We art directed and also provided the product photography for the new products on offer at Showerdrape, and created a number of hero shots using sets.

The finishing touch was the snazzy print finish on the front cover. We originally played with the idea of using a spot UV gloss varnish, but the client wasn’t sure. After chatting with our printers Galloways, we provided a test sheet to Showerdrape, created using digital print technology which enabled us to use a digital varnish. The concern was that the spot UV wouldn’t match the digital varnish so we did something we believe to be unprecedented and after printing the catalogue lithographically, we asked Galloways to run the covers through the digital press and add the varnish that way. Jack, Showerdrape’s Managing Director’s comment on receiving the print run was “stunning”. Always happy to help Jack!

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