With college centres in Bury and Burnley, Evolve Military College was formed to deliver programmes to a wide variety of young people by utilising the skills, qualities and experience of former servicemen and women. This ensures that learners have an outstanding experience and are provided with the foundations and basic skills required for life in the armed forces.
Managing Director Andrew Emmett initially contacted Think Design with the prospect of producing a prospectus for the Military Standards Training (MST). He saw the need for a quality piece of print to showcase and promote MST course and leave at events and army recruitment offices. Military Standards Training didn’t have much in the way of a brand style, something Andrew was aware of and saw the opportunity for improvement on. This opened the door for us to create a fresh new design for the prospectus with a strong military aesthetic, colours and typography. You can see the prospectus here.
Being delighted with the feedback and reception the prospectus had gained Andrew approached us again, now with the opportunity of designing a new logo and fully developing the brand to bring it up to speed with the new prospectus. At the time Military Standards Training’s logo featured a complex illustrated crest, we suggested moving away from the using the crest in the logo, and instead using it on select documentation only as this would allow for a stronger, more flexible logo that would work better at a variety of sizes and colours. We also recommended redrawing and tidying up the crest so it had a real mark of quality to it.
A key element of the rebrand was a name change to Evolve Military College. Once the new name was chosen the process of designing the new logo began. The key part of the design was to appeal to 16-24 year olds. A custom logotype was created with the letter shapes influenced by military decals, this was paired with a logomark designed to resemble a Spartan helmet continuing the military feel. The design of the logo fed into production of the brand guidelines in which we established usage rules for all elements of the brand including logo use, grid system, icon and graphic style, typeface and colour palette with clear guides and examples. Since the new branding has been used across the business, many of the students have commented how proud they are to wear the brand.
The remaining items required as part of this project was an updated prospectus, an application form, exhibition graphics and a new website.
Helping our clients grow is exactly what we do so to be part of the wider team for Evolve on this journey has been brilliant. More so to know that the rebrand and new website has helped them more than double their student intake in 6 months, with a third training centre due to open early next year they are going from strength to strength.