Want to do your own marketing, but don’t know where to start?
A leading designer is currently selling a very unremarkable white T-shirt for £318. For the same price, you can buy 79 plain white T-shirts on the high street. Some people might call this price madness, but when all is said and done, people still want that plain designer T-shirt. Buyers argue that the material is more comfortable, or it fits better. But how snug and soft does a plain white T have to be to be worth over £300?
The answer doesn’t come down to material and aesthetics. The key to being able to pull this off, like hundreds of leading brands do every day, is exceptional branding and marketing. The designer brand in question was founded almost 100 years ago. They have had decades to design their brand and market it in a way that the mere mention of their name conjures images of luxury and chic lifestyles. New businesses don’t have the power of history and reputation to be able to compete with this. Still, the internet has opened up new avenues for effective marketing and new businesses are starting to get ahead in their industry. But the different marketing strategies can be confusing.
There’s the classic type of paid advertisement which is done over the radio, TV, and internet. But this type of marketing has become annoying to consumers who are bombarded with this daily. Instead, more businesses are turning towards cheaper, more effective, and more subtle ways to grab consumer attention, like content marketing. This involves sharing useful, interesting content in the form of blogs, videos and social media posts that people want to see. Rather than being forced to immerse themselves in your brand, your target audience chooses to. This is why content marketing has shown better lead generation abilities than traditional approaches. Being successful via any strategy requires extensive research, design, and knowledge. A great marketing company can talk you through your options so you understand how each one works.
No matter whether you plan to market traditionally, or online, your business will need an expressive and eye-catching brand design. Without this, neither marketing strategy will be very effective. Good branding can be the difference between a £4 white T-Shirt and the same plain white T-shirt for £314 more. Luckily, we have the experience to help you construct your brand from the ground up and give you an edge over your competitors.
Our marketing services can take your business to the next level. For a helping hand reviewing your current strategies or building a comprehensive marketing plan, get in touch with us today on 0161 507 2410. We’d love for you to come and join us in the our creative studio and discuss over a cup of tea. (We’ll even bring the biscuits!)