Create, cultivate, and build – a brochure design story

We were approached by Hultons Landscapes to design their sales and marketing brochure after we (our Creative Director Paul) had done some location photography for them. As an award winning, and growing, northwest landscaping business we saw it as an fantastic opportunity to help them improve their branding and overall styling across all aspects of their marketing.

Had originally being taken over around 3 years ago by the two Directors, they had, understandably, done their website themselves and had a brochure designed that didn’t get their quality over very well.

The first step they took was to commission professional photography. Once Paul had done 3-4 days worth of photographic work, he discussed the possibility of improving the design of the brochure, with the plan to roll this out into tender documents, a new website design and so on.

The added benefit of the photography meant that he was able to shoot with a design in mind, and also really understand and learn what the business did on the ground.

With an impressive client list and stunning landscaping to photograph the first step was to create a design that showed off what they did across their three main business divisions – landscape construction, private and domestic, and grounds maintenance. These were distilled into a concept of Create, Build and Cultivate.

A mix of a beautifully floral serif typeface was paired with a modern looking sans serif for the body text. The design was created at 297mm square as well to allow for big images and statements and really show of their fabulous designs.

Sadly Hultons went into administration in February – a victim of the Carillion fiasco so the brochure never saw the light of day despite being complete.

We love it though and it is a perfect example of how a brochure should be designed.

 

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