We love great food at Think Design so it was fantastic to be approached by Duncan and Victoria, the creators of Cafe Culture – a guide book that extensive features the best local cafes, tea rooms, and fish and chip restaurants throughout the North West. So extensive that it covers 35 establishments across the north west, and has gone down a storm.
The idea was to feature these local, independently run eateries in a guide book that would be sold in house. To be featured in the book would be free of charge, and the book even included £100s of vouchers that could be redeemed.
The initial call came from our feature in the Best of Bury local handy book.
The book also includes individual QR codes for the more tech savvy readers, some traditional recipes, and local interest tourist attractions, some stunning landscape photography to break up the flow.
Designed using a mix of a serif typeface, Minion Pro and a modern geometric sans serif font Circular, the layout uses simple icons and nods at the typically english railway poster typography.
During the design process we discussed additional marketing with Duncan and Victoria and their future plans. If successful, the plans were to roll this idea out across more regions. After several more conversations, we advised that a brand identity for the business would allow for a recognisable guide book much in same vein as the Good Pub Guide, and Rough Guide handbooks. The logo itself is made up of the three main subjects, cake, tea and fish!
Printed by Galloways Printers in Poynton, the book also has a 6 page cover with an index and map to help the readers locate the rough area that the eateries are located.
This next logical step was a website – you can read about this here – and an online marketing strategy and outreach programme to get more press and exposure for the book. We even helped the get a number of local newspaper and online news companies to feature and interview them – one of the best ones is here.
With limited budgets, we advised and helped them along the way, to the point where sales have been steadily growing.
The Cafe Culture book has a retail price of £14.99, and comes with £100 of vouchers which can be redeemed at each recommended venue. You can purchase the book online by visiting the website.
A great project and something we are very proud of.