A revamp for Once Upon a Smile’s annual fundraisers!

Every year, Once Upon a Smile hosts two main fundraising events, The Grand Ball and the Christmas Ball. These two events are dedicated to raising vital funds for bereaved children and families. They are known for their unforgettable atmosphere, acts and incredible fundraising efforts.

These projects followed our award winning rebrand of the charity. The rebranding included a comprehensive set of brand guidelines, all external marketing resources and their digital presence with a simple to use website.

When we were asked if we would like to have a look at bringing both the Grand Ball and Christmas Ball style under the same banner, we were delighted to help. It was the right thing to do and provided the opportunity to create a sub-brand identity for their biggest fundraisers.

Inspired by the new OUAS brand, we created a new logo system and style to be used across all their Grand Ball and Christmas Ball assets and communications; ultimately giving them their own recognisable identity, built on the foundation provided by the OUAS branding.

Once they were signed off, we worked closely with the Fundraising Team at OUAS to deliver the various assets required by the charity.

• Event programme
• Sponsorship package brochure
• Social media posts promoting the event and the causes it’s supporting, including act announcements
• Event assets, including table plans, on-screen information and presentations
• Pressboards

The team was delighted with the results with Daniel, CEO of the charity saying: “It truly reflects the heart of our charity and we can’t wait for everyone to see it.”

You can view our wider rebrand and website case study for Once Upon a Smile here.