We’ve worked in partnership with CPS for a few years now and every year we get asked, how do you take something brilliant and make it better? From a design agency’s point of view, that is an age old challenge, and one CPS love giving is, but one we always strive to meet.
The brand design had captured the its essence, but the business has grown and so too must its identity. In order to move the design of the business plan forward, we retained the cherished elements: white space; colour palette; iconography; and matured the design using full colour washes and replacing text with diagrammatic information.
Of course, it was all made possible because we work with arguably THE most talented PR/Comms guru you’ve seen in killer heels. We’re waiting to see what challenge she lays down in 2018/19… it’ll be tough, but it’ll be a blast!