The brief was to revamp the brand design for Galloways Printers, a family run and owned traditional high end lithographic print company, that recently just celebrated its 140 year anniversary.
Andy Galloway along with his son Matt and fellow board members identified that in order to stay relevant, and more importantly, grow the business, they needed to slowly reposition the company to be able to offer more services to their customers.
As it stood, the business’s sole service was litho print and digital print. With the passion and desire to embrace such a large change, they approached Think to review and completely overhaul their businesses brand design and style.
We needed to create a positioning statement they could slowly introduce to their existing customer base. What also wasn’t helping was that the existing brand design had evolved into a disparate look and feel over time.
As family run and owned business for the past 140 years their only wish was to retain their surname initial in the design of the logo. Understandable given their customers associate the name to quality print.
The final logo design was based on a colour wheel, giving the logo a respectful nod to the company’s history, also featuring a capital G for Galloways. The new identity was rolled out to the following:
• Business cards
• Compliments slip
• Staff id cards
• Van livery
• Management system stationery such as estimates
It was a great project to work on and we are looking forward to working with them on their digital marketing and new website design later this year.