How to develop a brand strategy: a five-step guide to success
B2B rebranding strategy
There has never been a more pertinent time to take stock and look at how your overall brand is performing. Is it still having the same impact? You might be in need of a rebrand or just a refresh of your messaging…but how do you know for sure?
According to a report by the Ehrenberg-Bass Institute for Marketing Science, short-term sales messages are generally irrelevant to 95% of your audience at any given time. Basically, brand building in B2B is vital to long-term growth!
Making the right decisions regarding your brand equity and awareness will therefore ultimately lead to your business being front of mind at the right time.
Our guide will show you how to find your brand’s North Star, a single point of reference on which to base all decision making and align stakeholders, subsequently preparing your business for the long term.Download our guide
“If you always do what you’ve always done, you’ll always get what you’ve always got.”
– Henry Ford