What’s your role at Think?
As SEO Manager at Think, I’m responsible for helping our clients improve their online visibility to generate sustainable organic growth. My role covers everything from technical SEO audits and website migrations to content strategy, reporting and performance analysis. I work closely with clients and internal teams across design, development and marketing, to ensure SEO is considered at every stage of a project, helping businesses connect with the right audience at the right time.
What first got you interested in your role?
I became interested in SEO more than 20 years ago, while working as a Product Manager at an IT company. When looking for ways to promote products online, I became fascinated by how search engines worked. Curiosity quickly became a passion for understanding user behaviour, search intent and digital marketing strategy. The industry has changed dramatically since then, which is one of the reasons I still enjoy it today – there’s always something new to learn.
What’s your favourite thing about working here?
One of my favourite things about working at Think is the opportunity to collaborate with talented people across different disciplines. SEO works best when integrated into the wider digital strategy, so I enjoy working alongside developers, designers, marketers, and account managers to deliver the best results for our clients. Every project brings a different challenge, and my involvement throughout the process makes the role both rewarding and varied.
What’s more satisfying: ranking #1 on Google or a perfect DJ set?
As someone who enjoys DJing and music production outside of work, I can honestly say both bring a similar sense of satisfaction. That said, I don’t think success is always about being number one. In SEO, ranking second or third for the right search intent can often drive better results than simply chasing the top position. Likewise, a DJ set doesn’t need to be flawless to be memorable – sometimes a little spontaneity and personality are what make it special.
If you could give one SEO tip to businesses, what would it be?
Focus on your audience first, then focus on search engines. Businesses that consistently perform well in search usually create genuinely useful content, answer customer questions and deliver a great website experience. Search engines are becoming increasingly sophisticated at recognising quality, so putting users first is often the most effective SEO strategy.
Which project challenged you in the best way?
One of the website projects I’ve enjoyed most was for MCL Medics. It involved managing SEO during a large-scale website redevelopment and migration. This required close collaboration between the development, design, and content teams to ensure visibility was maintained through to launch. Balancing technical requirements with commercial goals, while keeping multiple stakeholders aligned, was both challenging and rewarding. Seeing the site successfully launch and continue to grow organically afterwards made all the hard work worthwhile.
