A speedy branding and website design project

We love referrals. In fact a lot of the design work we produce comes from referrals. So it was fantastic to be able to work with Manchester based Velocity PDR on their logo, branding and and website design.

Velocity PDR design and manufacture state of the art, carbon fibre dent removal tools that they sell to pointless dent removal technicians all over the world.

So where do you start on a logo and branding job like this? Innovation, light weight, easy to use were all statements in the brief. So we created a custom typeface for the logotype, to work with an Escher like icon, clean, sexy innovative and cool.

Once this was approved, the next stage was a roll out of the logo the website. An commerce solution built using WordPress and Woocomerce and powered by Stripe. This design followed brand ideals of being state of the art, innovative and clean. With some gorgeous product photography to show their tools off as well. We also art directed a photoshoot of their products with their new logo applied.

The site was designed to be easy to use from a user and management point of view, with a 3 click journey to checkout, minimising the user journey, and maximising the user experience.

They have now added a number of third party products to the website, that they are the sole supplier of.

We love projects like this.

Ben, one of the Directors of Velocity PDR said, “Paul and his team at Think Design have branded our company Velocity PDR to not only sit on the world stage but stand out from the crowd in a seriously competitive market. On top of that he works seamlessly with us to create & maintain our website / webstore. Nothing is a problem & any questions or changes needed to our setup is attended to in an incredibly fast timeframe. I would highly recommend ThinkDesign to any company looking to take themselves seriously.”

Thanks Ben!

You can view the website here: www.velocitypdr.com

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