Radcliffe based Lex Business Equipment are Greater Manchester’s most reputable and award winning single-source supplier fulfilling the office technology, supplies and printer requirements for the last 40 years. They happen to be located around half a mile from our design studio. So when we were asked to help them migrate their website from Wix to WordPress we were delighted.
Because Lex offer a variety of services and products it was easy to get lost in the ‘noise’ of their old website, and because it was in Wix it was difficult to change the structure.
As WordPress specialists we jumped at the chance to help them improve their online presence and set about by having a number of discovery meetings. These are where we learn more about the business and also agree on the main purposes and objectives. In this case it was purely the website and so our next focus was to create a site map and ideal user experience.
From Lex’s point of view, a key area of business growth is focussed around providing colour laser printers and managed print services into businesses and educational establishments. This sat nicely with their office supplies area of business.
So it was decided that area should be the main driving factor around the design and UE.
With only a logo as any sort of branding in place, we developed the brand style that used a complimentary colour palette and typeface that was easy to read, along with key facts, testimonials and service icons created to support multiple call to actions through the website.
The site was also designed to be responsive and optimised to load extremely quickly.
We also applied the design style to their 2018 catalogue and stationery to improve overall brand consistency.
Lex’s Sales Director, Sam said, “We were thrilled with Think’s approach to our new website. Very easy to deal with, excellent creatively and technically, they have improved our website considerably and it looks great! We also loved the fantastic design of our 2018 stationery catalogue – they look fab!