We were super proud to be able to help the Manchester based Nationwide Cycling Academy (NCA) with a new wordpress website.
The NCA already had a fab logo design so we were able to focus the brief purely on the website design. This included restructuring the website to be more user friendly, be a responsive website design and include the ability to book online using an commerce platform and the payment partner Stripe.
The main problem the NCA had with the previous website was that it was very hard to update and it wasn’t mobile friendly. But the other main issue was being able to manage bookings for the courses that they run, such as the learning to ride, beginners and mountain biking courses. By creating ‘products’ for each of the courses, they have been able to simplify the booking process for themselves. And now their customers have the option to call to book, or to book online. This option has been particularly useful for a lot of busy parents.
Other added features included being able to advertise this bikes for sale dates that they run, and the cycle maintenance courses the run in conjunction with the TFGM. The basic and intermediate courses are free and link directly to Eventbrite for booking purposes.
As well as a Facebook campaign we have arranged for them, we are also running the SEO for them and we have seen overall significant gains in google rankings in the three months since the launch in March.
But with all web design projects like this, it was all about generating new business for the NCA. No fancy features, unnecessary bells or whistles, just great design, fantastic user experience and easy to update functions.
You can check out the website here.