We were delighted to be asked by Cafe Culture to design superb foodie guide book and brand (read the post here). As part of producing the Cafe Culture Guide Book (see here) was to give the book an online presence and somewhere it could be purchased outside of the featured tea rooms, cafes, and fish and chip restaurants that it is for sale in.
Even though it covers North Manchester, Lancashire, the Flyde Coast and even West Yorkshire, we felt it was sensible to increase the book’s marketing potential and give potential readers a bit more information about the company behind the book’s concept.
The website was designed and build to show off the book – but not to give too much away – and allow online ordering through the website. In order to do this we went to our go too small business payment solution – Stripe – a much more affordable option to Paypal. We also ensured the website had an SSL certificate – vital for making customers feel like they are on a safe website.
Google recently brought in new guidelines advising that websites that are shops need to be SSL safe or risk dropping down the rankings, but for us it is standard practice anyway.
We love the simplicity of this web design. Designed with strong emphasis on images – sample pages of the book’s design to highlight the features – easy to follow navigation, call to actions and engaging copy writing, it really helps reinforce Cafe Culture’s brand and show off the book.
As with all our website builds we ensured that the site uses the latest technologies, is SEO optimised and is hosted on our state of the art hosting package that we offer for small businesses.
We also undertook an outreach marketing programme with considerable success and during this process we saw a spike in sales through the website for the book.
You can see the website here: www.cafeculturebook.co.uk